For Mother’s Day, 93% of moms would rather be treated to a spa visit than receive material gifts like jewelry or flowers according to a recent SpaFinder survey published in April. In fact, SpaBooker, provider of booking and management software to over 3,000 spas, recently reported that spa gift certificate sales increased by 187% in the week leading up to Mother’s Day 2011 versus sales during an average week in the same year.
The good news is that there is still time for spas of all sizes to take some smart, last minute steps that will help ensure they take full advantage of bookings and gift certificate sales during this increasingly important holiday. Here are a few tips and tricks that should help do just that:
- Freshen up your website and Facebook page: Most gift certificates are purchased online or via phone. On your website and Facebook page, make it easy for gift-givers to find information about your gift certificate program, as well as any Mother’s Day specials. If you’re offering online gift certificates make sure the link to buy instantly is prominently displayed on your homepage.
- Boost your sales with customized specials: Create customized packages for your most profitable and popular services, such as hot stone massages or body scrubs. Another great option could be a two-person package for a Mother-Daughter Day of Beauty.
- Turn up the marketing volume: Leverage email and the power of social networks to drive gift certificate sales. Post links to your Facebook page and Twitter stream, and include them in an email blast to your customer database to direct people to purchase gift certificates and book online right from your website. Make sure to highlight whether gift certificates can be purchased by phone or online, how quickly they can ship, and any additional fees.
- Use one integrated system: Consider purchasing an easy-to-use booking and eCommerce software system, which can be implemented in less than 48 hours. Solutions like SpaBooker will allow customers to easily purchase gift certificates online or through Facebook, freeing up your staff to take care of customers instead of answering phones and fulfilling gift certificate orders.
Be efficient with your resources: Free up your receptionist with eCommerce, online booking.
CEO GramercyOne/ Creator of SpaBooker
SpaBooker is used by more than 3,000 spas around the world, from hotels to local day spas.