Shark Thank of Wellness, Student Competition

The 4th annual “Shark Tank of Wellness” global student competition launches today, February 15, 2019. This unique challenge rewards students for their most innovative, impactful ideas for the wellness industry.

Global Wellness Summit Day Three

Hotels, Alternative Accommodations and Wellness: Jan D. Freitag, Senior Vice President, STR, Inc., U.S.

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The report card for the US hotel industry, STR compiles market data for the industry. Gyms are a commodity and prevalent in mid to high-end hotels, but less so in economy hotels, which incidentally are also more likely to have ‘smoking permitted’ rooms. Spas of course are found in luxury and upscale properties, but in a sea of brands, how can a hotel brand differentiate itself? Every brand has their own answer, create a wellness brand, such as Even hotels, Westin Workout. The alternative is to buy a brand, such as Hyatt acquiring Miraval and exhale spas. Luxury hotels with spas charge a significantly higher room rate, however the relationship is tenuous – do hotels get to charge more because they have a spa, or are spas more prevalent in hotels that charge more?