TALK TO EACH OTHER
How often do spa directors get together in your area?Your spas are not in competition with each other!Guests in your resort would not normally visit a spa at a competing resort. Get together, strengthen your community and learn from each other.What sells? What works? What are guests looking for?
FOCUS ON YOUR CORE CLIENTELE
It’s likely that up to 80% of your income comes from 20% of your guests.
What do your guests want? What do those top spenders have in common?
TRAVEL SIZES / STARTER KITS
When your guests have to get on a plane to go home, they are concerned with weight and space in their luggage. Make it easy for them to try a new line or product with travel sizes or starter kits.