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0010 Effective Facebook Marketing with Wanda Love
Expert Panel: Q&A with Cheryl Sott
How can I develop an effective marketing and communication plan, taking advantage of social media networks (Facebook, Instagram, WhatsApp, etc.), to promote the spa and stay in contact with our frequent guests?
Expert Panel: Q&A with Cheryl Sott
The spa is located in the Dominican Republic. Our spa team’s primary language is Spanish and our guest’s primary language is English. As it pertains to retail sales, how can I bridge that language barrier into making home care recommendations to our guests? Our guests want expert therapists to personalize their experience but communication is necessary for this to occur.
Karina Chung, Spa and Wellness Manager
Amanera, Dominican Republic
Top 10 Tips To Improve Your Spa Retail
TALK TO EACH OTHER
How often do spa directors get together in your area?Your spas are not in competition with each other!Guests in your resort would not normally visit a spa at a competing resort. Get together, strengthen your community and learn from each other.What sells? What works? What are guests looking for?
FOCUS ON YOUR CORE CLIENTELE
It’s likely that up to 80% of your income comes from 20% of your guests.
What do your guests want? What do those top spenders have in common?
TRAVEL SIZES / STARTER KITS
When your guests have to get on a plane to go home, they are concerned with weight and space in their luggage. Make it easy for them to try a new line or product with travel sizes or starter kits.
