Hollywood and the Entertainment Industries Jump into Wellness
Wellness will become a bigger, more meaningful programming focus as Big Media digests the huge cultural force wellness has become and offers it to all. Smart TVs offer wellness ‘channels’ on their home screens while wellness companies become TV studios: meditation-apps, Calm and Headspace, recently scored TV shows, translating their meditative experiences into immersive television. Celebrities are all over wellness, not just as spokespeople but as company founders and major investors.
The 2020 Global Wellness Summit was relocated to The Breakers in West Palm Beach, Florida, US after it became clear earlier in the year that the ongoing pandemic would prevent international travel for most. This first-ever hybrid event, has the potential to be a new model for conferences the world over, across industries. The summit seamlessly combined in-person keynotes with virtual presentations from speakers worldwide, with all sessions available to virtual delegates of the summit attending online. Those present at the summit could choose to sit at a regular banquet chair, positioned at a safe distance from the next, or a fitness ball, exercise bike or cross trainer (provided by Planet Fitness) allowing attendees to stay active during the summit and adding another ‘wellness element’ to the experience.