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As the dreaded ‘low season’ sets in and the threat of hurricanes looms ominously close to those of us around the coast what better time to focus on your spa marketing techniques to fill the treatment rooms and maximize your revenue. This issue brings you spa marketing techniques from two industry experts with extensive knowledge of spa operations and marketing strategies.
While marketing brings the clients in, what else could be done to make sure they stay longer in your spa, enjoy their experience and return once again? This issue’s feature on spa music provides insight into the benefits of customizing spa music to suit your clients, offering them the power to choose and displaying branded music CDs as retail items for your clients to take home.
Discover some of the latest innovations in skincare research such as products containing Stem Cell technology, Copper Peptides and Zinc Fingers. View the results of our ‘Tried and Tested’ section, focusing on Body Firming, one of the most requested results from a non-massage body treatment.
Enjoy both National and International Spa Experience reviews from the Mandarin Oriental, Las Vegas; Spa Matilda, San Miguel de Allende and Tatewari Spa, Villa La Estancia, Nuevo Vallarta.
With this year’s ISPA Conference and Expo taking place November 7th– 9thin Las Vegas, I hope to see as many of you there as possible representing the growing Mexican spa industry and benefitting from the international knowledge and education the conference has to offer.
Enjoy this issue of Spa Professional Mexico.
Sara Jones
Editor
