The Global Wellness Summit (GWS), the foremost gathering of international leaders in the $3.7 trillion global wellness economy, today announced that researchers Jessica Smith and Rhiannon McGregor from LS:N Global, the trends intelligence platform of the The Future Laboratory, will keynote at the conference taking place October 6-8 at Technogym Village in Cesena, Italy.
The Future Laboratory, with offices in London, Melbourne and New York, is one of the world’s leading strategic forecasting firms, identifying the disruptive trends that will shape the future of consumer behavior and the lifestyle industries—with a focus on the beauty, wellness, fashion, food/drink, luxury, travel/hospitality and youth markets. Smith (Creative Researcher) and McGregor (Foresight Writer) will share the firm’s new research on the biggest trends on the horizon for the massive $1 trillion global beauty market.
While the attention has been on all-natural or “clean” beauty, a competing trend is on the rise. As beauty technologies become far more popular, social media, artificial intelligence and algorithms are shaping a new ideal of flawlessness. This macro-trend, “Algorithmic Beauty”, means that beauty is no longer simply in the eye of the beholder, but in the eye of a machine learning algorithm instead—with beauty standards shifting from subjective to objective ideals. Smith and McGregor will analyze the diverse aspects and opportunities within the Algorithmic Beauty trend: from how facial recognition technology will change the face of beauty to the rise of artificial-intelligence-driven devices that can assess our faces and create a personalized feedback loop between products and a person’s skin to how the next generation of non-invasive procedures will be rooted in nanotechnology to a simultaneous backlash against “objective beauty” mounting in some corners.
“The Future Laboratory, with its international team of analysts, is one of the most provocative and prescient trends forecasters, helping the world’s top brands—whether in beauty, wellness or travel—really visualize the macro- and micro-trends that are likely to shake up their businesses,” said Susie Ellis, GWS chairman and CEO. “We’re excited that Jessica and Rhiannon will share their new insights on the high-tech future of beauty with our delegates and build on the fast-evolving conversation about beauty and wellness that is always a cornerstone of the Summit.”
“We’re thrilled to be presenting new research from our Beauty Futures Report at the Summit this year,” noted Smith and McGregor. “The beauty space is moving fast and furiously, and every player in it—whether skincare brands or spas—needs to understand how beauty, technology and medicine are about to converge in completely unprecedented ways.”