.svg){kind=small}
What are the key aspects of establishing a successful spa retail area?
By Constanza Prenafeta
Spa Director
Spa Mandala
www.spamandala.cl
Luis Ramirez
Spa & Wellness Director
Meliá Hotels International
www.melia.com
When creating a retail space, it’s crucial to consider several aspects, including design, layout, aesthetics, functionality and product selection.
Strategic placement and layout are essential for creating a seamless flow for customers. Visual merchandising plays a key role in highlighting products and creating a welcoming environment. Shelving and displays should maximize visibility and accessibility. Pay close attention to branding and visual identity without neglecting creativity, allowing for thematic elements and storytelling to capture customers’ attention.
Attract guests with interactive elements that enhance their shopping experience. Consider touch screens, virtual reality, and interactive product demonstrations to create a memorable and immersive experience. Technology is necessary to streamline operations, but it is indispensable to have trained staff who are knowledgeable about the products and the brand. They must be able to provide excellent customer service and answer any questions.
