How can I start offering massage services at the guest’s home, and what treatments can be offered?
By María Eugenia Guagua
Mestre & Mestre Consulting
The demand for convenient at-home massage services is rising in the modern era. Our recommendation for expanding to a home-based massage service requires creating a professional website with optimal search engines and showcasing positive testimonials that can enhance brand visibility. Also, harnessing the power of social media platforms can effectively reach a wider audience. Investing in high-quality portable beds to render exceptional at-home service, comfortable linens, and top-grade oils are fundamental tools to ensure customer satisfaction. Finally, diversifying service offerings is essential, along with trained and certified therapists who know various massage techniques to cater to the client’s preferences. From deep tissue to Swedish, aromatherapy can be incorporated and facials can also be offered, pre-arranged for the therapist to carry the required products and tools.
However, when delivering massages in a spa setting the service standards and protocols are far superior to a home massage. For instance, the comfort of an electrically heated memory foam massage bed versus a portable table, the feel of warm towels, and the silence and ambiance a spa can provide are an important part of the experience. Regarding business drawbacks, it will be difficult to control if the therapist renders additional services or time extensions to the home-based clients.