The Magazine for spa and wellness in Mexico, the Caribbean and Latin America​

Expert Panel: Q&A with Maxime Cormier

covid reopening

The reopening of resort and hotel spas has been a slow progression since the pandemic. What is your estimated percentage of hotel guests that use the spa during this reopening phase and are you seeing their average spend increase or decrease?


Monica Sanabria
Gerente de spa / Spa manager
Tabacón Thermal Resort & Spa
Alajuela, Costa Rica



Maxime Cormier
Curador de Wellness & Spa / Wellness & Spa Curator
Montage Los Cabos

We have noticed a fast paced increase in the visits to our spa, returning now to pre-pandemic levels with over 38% occupancy. The interest has shifted to more demand for outdoor and holistic treatments and an 8.7% increase in average spend per guest. All fitness and wellness activities, such as breathwork techniques, meditation, yoga, and shamanic experiences are also increasing in demand. We are observing an increase in all types of couples experiences: partners, mother-daughter, father-son, and best friends. It seems that guests place a high value on being able to gather together once again, with their family and close circle of friends.

The retail associated with wellness, from tools to toys, is increasing, with an estimated 20% to 25 % growth in sales. We have also doubled the number of hiking, mountain biking, archery, kayaking, paddle boarding, surf excursions and expeditions sold to our guests, reinforcing the trend of ‘immersion in nature’ already observed in recent years. We feel that this indicates a promising future ahead!

Author: Fabiola